Windows 11 - Phone Link

I had the pleasure to help NotReal produce the latest Windows 11 Campaign, (re)introducing Phone Link: use your phone - Android or iOS! - from your Windows 11 PC.

In this project, we wanted to establish a state of flow through visuals with excitement and a clear message at the same time. Something unique and identifiable for others.

Thus, under the concept of "The Power of the Unexpected” we’ve built this beautiful campaign.

We developed realistic environments, using sleek colours and everyday objects, that reflect each one of the audiences that we were portraying.
The main goal was to highlight their unique universe and emphasise the flow of the everyday life in a natural way.

Additionally, our proposal was also to get visually engaging with varied levels & depths in our frames.

Hope you like it!

Credits

Credits:

Directed by NotReal

Creative Direction: Milton Gonzalez 

Executive Production: Roberto Connolly, Larissa Miranda

Creative Project Manager: Martin Orza 

Art Direction: Lu Borzi 

Animation Direction: Milton Gonzalez 

Storyboard Artists: Martin Orza, Milton Gonzalez, Carolina Ghisolfi, Rocio Elbaum 

3D Design: Joan Garcia Pons, Linus Zoll, Liam Henderson, Vitor Teixeira, Florencia Tasso, Carolina Carballo, Juan Cioffi, Simon Appel 

Additional 3D Design: Rob Juarez, Marta Trigueros 

2D Design: Luján Borzi, Martin Orza

Lead 3D Animator: Macarena Mosquera

3D Animation: Sergio Fuego, Marcus Bakke, Federico Piccirilo, Edgar Ferrer 

2D Animation: Macarena Mosquera 

Rendering: Sergio Fuego, Macarena Mosquera 

Composition & Color Grading: Milton Gonzalez, Mauricio Navas 

Sound Design: Fabrizio Martini 

Client: Microsoft 

Microsoft Team: 

Brand Marketing Director: Karina Vivas

Sr. Manager: Ricky Cardin

Creative Director: Samuel Clarke

Design Lead: Kewi Bedoyan

Sr. Producer: Summer Zimmerman

Storytelling: Joshua Kirsch

Year: 2023